Sites to Use for Social Media in 2023

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1. Facebook: 2.9 Billion MAUs

Fast facts:

  • Company: Meta
  • Country: United States
  • Year launched: 2004
Facebook on desktop and mobile
  • With 2.9 billion MAUs, Facebook significantly outpaces the competition.

    1.93 billion people use Facebook daily. Additionally, Facebook has more than 7 million active advertisers.

    If you ignore this enormous client group, your company is likely losing out. The first step is to create a business page.

    Once your Facebook page is created, you may further improve it by following these steps:

    Claim the URL for your page: When your page is created, a randomly generated URL (such as is assigned to it.To generate a “vanity URL, like this one for INH,” go to this website.

    Improve your “about” section by adding a description of your company, a link to your website, your hours of operation, a phone number, etc. when changing your business page.
    Include a captivating cover image:To display at the top of your page, including an 820 x 312 cover photo that best reflects your company.
    Add a CTA: You can include a CTA, which will be shown on the bottom right of your cover image. CTAs that are frequently used are “Sign up” and “Shop now.”

    Pro tip: To use our Social Media Toolkit, connect your Facebook page to Semrush. It’s completely free.

    Using various tools, you may evaluate your stats, schedule posts, and keep a watch on your competition. Learn how to utilize the Facebook toolbox as other social media platforms.

To learn more about managing your Facebook business account, read our in-depth guide.

2. YouTube: 2.56 Billion MAUs

Fast facts:

  • Company: Alphabet
  • Country: United States
  • Year launched: 2005
YouTube for desktop

Every day, more than 1 billion hours of video material are seen on YouTube by users from across the world.

After being introduced in 2005 and being bought by Google the following year, YouTube has grown to be the biggest video platform in the world.

These remarkable accomplishments make it unsurprising that YouTube has grown to be a powerhouse in the advertising industry. The staggering $28.84 billion US dollars in global advertising revenue generated by YouTube in 2021 is staggering.

Additionally, it offers the highest ROI of any platform for video content.

Whatever your line of work, YouTube has a place for you. There are a ton of vibrant communities, from gaming to home improvement to beauty.

Here are a few strategies for beginning a YouTube business:

Establish a YouTube channel that is connected to your Brand Account.
Upload a channel trailer or a brief movie that promotes engagement and explains your brand’s mission to the audience.
Engage with people by leaving comments and liking their content (you may also follow brands that are relevant to your niche).
Create playlists for your videos based on themes.
Upload your YouTube videos to other social media.

You can use YouTube advertising even if you aren’t regularly posting videos. Use YouTube Analytics to evaluate the effectiveness of your video or paid advertisement.

3. WhatsApp: 2 Billion MAUs

Fast facts:

  • Company: Meta
  • Country: United States
  • Year launched: 2009


WhatsApp is a messaging service that boasts a 100 billion message per day volume.

Initially, WhatsApp users mostly utilized the app to communicate with their family and friends. Regardless of their phone carrier, it is still a practical means to speak with individuals all over the world.

The app now offers WhatsApp Business and WhatsApp Business API.

A free app called WhatsApp Business was developed with small businesses in mind. Owners of businesses might compile a catalog of the goods and services they offer. and promptly answer messages.

A better option for medium-sized to large organizations is WhatsApp Business API. It enables business owners to communicate with clients and deliver them critical notifications.

With WhatsApp business accounts, businesses may perform the following things:

Notify customers of their orders and shipments
Distribute reminders and appointment availability information
Reconnect with shoppers who have left their trolleys unattended while online
enabling direct product browsing for customers within WhatsApp

4. Instagram: 1.47 Billion MAUs

Fast Facts:

  • Company: Meta
  • Country: United States
  • Year founded: 2010

Users of the Instagram app curate visual material. Images, Stories, Reels, Instagram TV, and live videos are all included.

And it earns a lot of money from advertisements. In the US, Instagram’s projected 2021 ad revenue was $25.05 billion.

Create an Instagram Business Profile to get started with Instagram. With this kind of account, you can use third-party applications to schedule posts in advance and check your metrics.

Using a business account, you can do the following things, to name a few:

Create a store where customers may purchase your goods directly.
A reservation booking system for users
Include a phone number in your profile.
Links can be added to Instagram Stories.
publicize your posts

Pro tip: Use Semrush’s Social Media Poster to create and schedule posts directly from Semrush.

Start by connecting at least one social media profile.

After you connect a profile, you can schedule a post. To begin, click the blue “New post” button on the top left of the screen.

Creating new social post on Social Media Poster

Next, click the profile you’d like to post to and add your image and caption.

You can even include a first comment from your profile and update the link in your bio.

writing social post on Social Media Poster

Then schedule when the post should go live.

Scheduling post on Social Media Poster

As you fill out your post, the “Post preview” to the right of the screen will show what the post will look like once it’s live.

Preview post in Social Media Poster

You can also toggle to the “Calendar” view to see all other scheduled posts on the platform(s) you chose.

Social Media Poster calendar

You can schedule posts for Instagram, Facebook, Twitter, Pinterest, LinkedIn, and Google Business Profile.

5. WeChat: 1.26 Billion MAUs

Fast facts:

  • Company: Tencent
  • Country: China
  • Year founded: 2011

WeChat started off as a texting service. But now days, it’s much more, exactly like WhatsApp.

Users can transfer money, shop online, send calls and texts, and more. Due to its extensive feature set, WeChat is sometimes referred to as the “app for everything” or the “super app” by users.

Twitter and Facebook are prohibited in China. WeChat, though, is a well-liked substitute. In China, it’s the most widely used social media app.

Therefore, WeChat is a wise choice if you want to increase brand recognition in China.

WeChat offers three primary advertising places if you want to promote there:

Ads on WeChat Moments
banners for articles on WeChat
Ads in the WeChat Mini Program

6. TikTok: 1 Billion MAUs

Fast facts:

  • Company: ByteDance
  • Country: China
  • Year founded: 2016

ByteDance developed the short-form video hosting app TikTok (also known as Douyin in China) in 2016.

The software largely relies on memes and trends. Users can pair up with or “stitch” other videos. Or they could just share their versions of the most recent fad.

The fastest worldwide social network to hit 1 billion MAUs in 2021 was TikTok.

On TikTok, there are communities for almost everything, but the audience is young—25% of users are between the ages of 10 and 19. And between 20 and 29 years old, 22.4% are.

However, TikTok is starting to go beyond short-form material. The maximum length of a TikTok video at debut was 15 seconds. Users can now upload videos that are up to 10 minutes long.

Here are some strategies for using TikTok for business:

Run in-feed or top-view advertisements (in-feed ads naturally play between videos, while top-view ads are displayed when a user first launches the app).
Make custom video effects (filters, games, stickers, etc.) for people to utilize.
To increase awareness and encourage interaction, launch a branded hashtag challenge (these have a median engagement of 17.5%).

7. Facebook Messenger: 988 Million MAUs

Fast facts:

  • Company: Meta
  • Country: United States
  • Year founded: 2011
Facebook Messenger

Facebook Messenger, sometimes referred to as “Messenger,” is an additional Meta family member.

However, it enjoys popularity in and of itself. It receives about 2 million monthly downloads in the app store, according to recent studies.

You’re also losing out on possible new consumers and conversions if you don’t use Messenger because companies and customers exchange over 20 billion messages there each month.

A wonderful location to find high-quality leads is Messenger. Once a consumer contacts you, the history of your messages is preserved. There are several reasons why you might wish to follow up, like giving them coupons or finding out about their most recent purchase.

Furthermore, 65% of individuals indicated they would be more likely to make a purchase from a company if they could interact with someone there.

8. Douyin: 600 Million MAUs

Fast facts:

  • Company: ByteDance
  • Country: China
  • Year founded: 2016


The Chinese equivalent of TikTok is called Douyin. Only mainland China residents can download it. Users of TikTok cannot access users of Douyin, and vice versa.

Key characteristics of Douyin include:

sophisticated live streaming features, such as group live streams
Features for in-app purchases
geographic tagging

80% of Douyin’s user base falls between the ages of 19 and 40. Because of this, it’s a terrific area for Chinese companies to connect with younger people.

Douyin restricts younger children’s use of the app. a platform for social networking, which is unusual. Only 40 minutes a day are allowed for users under the age of 14 on the app.

9. QQ: 574 Million MAUs

Fast facts:

  • Company: Tencent
  • Country: China
  • Year founded: 1999

QQ is the most widely used social networking site in China, followed by WeChat and Douyin.

In addition to its chat features, QQ has a wide range of applications. Games, music, shopping, and microblogging are a few of them.

Among the advantages of QQ for enterprises are:

Integrated shopping options
categories for targeting ads that are extremely precise (down to location, age, gender, and interests)
Tencent-owned QQ and Qzone both feature advertising.

KOL fan clubs can be hosted on QQ in addition to conventional social media advertisements by influencers (also known as KOLs).

Influencers can collaborate with a company, invite their audience to a big group chat, and advertise goods. Users typically receive a promotion or discount code when they sign up.

10. Weibo: 573 Million MAUs

Fast facts:

  • Company: Sina
  • Country: China
  • Year founded: 2009


Weibo, formerly known as Sina Weibo, is Chinese for “microblog” (). Users can publish stories, follow trending topics, post photographs, send followers private notes, and more.

Weibo draws younger users, just like WeChat does. It’s frequently contrasted with Instagram and Twitter.

Weibo also provides business chances. Through influencer marketing initiatives, sponsored blog posts, and the “Weibo lottery” (in which followers can win gifts from brands), businesses can expand and increase brand awareness.