Insiders Deny ByteDance’s TikTok Has Reached 1B Worldwide Daily 2023
Insiders at ByteDance told STAR Market Daily that as of 17:31 on October 18, the number of daily active users (DAU) for TikTok, a well-known short video sharing app owned by ByteDance, has surpassed 1 billion. The sources claim that the company’s user login page went into unexpected alarm mode due to the high volume of traffic. Developers consequently temporarily increased the capacity to enable new users to access it. Other business insiders then commented on the subject, claiming that the rumor of 1 billion DAUs was false.
Facebook, WhatsApp, Instagram, and YouTube are the only four applications with DAUs above 1 billion at the moment, although WeChat, a popular instant messaging app owned by Tencent, has DAUs of roughly 900 million.
TikTok aims to surpass 1 billion daily active users worldwide and launch e-commerce in Brazil.
It is important to note that TikTok has set a target of surpassing 1.05 billion DAUs by the end of 2022, according to Chinese media site LatePost. The largest short video platform in the world has more than 800 million DAUs prior to October 18, when it passed 1 billion days.
The survey states that although Douyin, TikTok’s sibling app for the Chinese mainland market, has a penetration rate of around 54%, TikTok’s global penetration rate is less than 20%. TikTok anticipates that ultimately its penetration rate in foreign markets will match that of Douyin. TikTok’s global DAUs should rise by more than 2 billion if it can accomplish this target.
This year, TikTok started making significant alterations to its organizational structure in an effort to further enhance business growth and management effectiveness. The corporation has created six unique regions by grouping many markets under one category: Japan and South Korea, South Asia, Europe, the Middle East, Latin America, and another region that includes the United States, Canada, and Australia. Additionally, TikTok got business and technical
Globally, TikTok and Douyin are growing in popularity. In September 2022, Douyin and TikTok generated more than $315 million in global app stores, which is 1.7 times more than during the same period last year. As a result, they once again held the top spot in terms of revenue for mobile applications (non-games), according to data recently released by mobile app research company Sensor Tower. The Chinese version of Douyin accounts for about 49.2% of revenue; the US market came in second with 16.6%; and the Japanese market came in third with 3.4%.
