Snapchat, a well-known multi-media instant messaging software, has surpassed the milestone of 750 million monthly active users (MAU). Following the company’s 500 million MAU in April 2021 and 600 million in April 2022, the most recent development.
With 375 million daily active users (DAU) reported as of January 31, the corporation claimed that for 13 straight quarters, its DAU had increased by over 15% year over year.
“We created Snapchat as a social media alternative, a means to connect with friends and family without feeling the need to be flawless or popular. We love seeing all the creative ways our devoted worldwide community uses our service, from visual communication to augmented reality, the Snap Map, Stories, Spotlight, and more, the firm said in an official statement.
More than 60% of Snapchat users access the app daily to generate snaps, according to the presentations at Investor Day. On their first day using the app, more than 70% of Snapchat users who download it interact with augmented reality.
Despite the fact that Snap is still a small company in comparison to many major technology firms, we have achieved significant progress, increasing revenues to $4.6 billion in 2022. According to Evan Spiegel, co-founder and CEO, during his presentation at the Investor Day, “We have become a significant partner for brands that want to reach the next generation because of our big, hard-to-reach audience, brand-safe environment, and creative advertising platform.